E15 Sites - Laterza (IT)

A productive square system

Site Location Laterza, Puglia, Italia
Project Scales  L - urban + architecture
Site Family CHANGING METABOLISM - From linear to circular economy
Post-competition phase Urban development plan

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How Can the Site Contribute to the Productive City? 
The city focuses on enhancing its historical, artistic and naturalistic heritage aimed at promoting tourism. An architectural intervention on public spaces, currently lacking in urban identity, together with a strategic plan for tourism promotion, already under way, will create a new productive economy. These will be spaces designed to host commercial activities linked to tourism and culture, laboratory activities, hospitality and food and wine tours. The system of the squares can represent the attractor pole to immerse yourself in the tourist experience that the city of Laterza will offer to its visitors. The strength of the management of the tourism system will be collaboration and participation among operators, asso- ciations, production companies and cooperatives. A bottom-up management formula will guarantee shared results throughout the territory.