Site location Els Rajolars, Oliva, Valencia
Project scale XL/L - territory / urban + architecture
Site family IMPLANTING - Productive uses
Commission after competition Viability strategic plan
Oliva City Council, in response to the future challenges for its urban planning, wants to regenerate the Southern edge of its main urban core, an area known as "Els Rajolars", and employ various transport modes to improve its connection with the rest of the municipality and the different supramunicipal transport grids. The site is an old and largely abandoned industrial zone, with a powerful identity projected by former brick factory equipment and facilities (heritage-listed chimneys, kilns, large drying areas and buildings). This urban area, planned for residential usage, is in a strategic location: a transition zone between the city and the market gardens, and also between the city centre and the important natural mountain environment. It is also close to urban areas with serious vulnerabilities (the old town, La Carrasca), making it an alternative development zone for Oliva.